Royal Enfield Collaborates with CLAW, Launched Adventurous initiative 'Unlimit'

In a move to mark the 78th Independence Day on August 15, the leading two-wheeler maker Royal Enfield joins hands with C.L.A.W. Global, a team of Forces veterans and multi-disciplinary specialists. The decision has been taken to celebrate freedom and resilience with a pioneering initiative by the brand called Unlimit.

As per the details shared by RE via official release, the sole purpose of the initiative is to push the boundaries of human potential, combining the pursuit of adventure motorcycling with the mindset and skills of military special forces training.

All About Unlimit Initiative

The program will feature 7 days of thrilling experience on the hot-selling product Himalayan. The inaugural phase has been kicked off from the breathtaking Nanda Devi Sanctuary in Uttarakhand. It is located at the strategic confluence of the Indo-China-Nepal border, providing the perfect backdrop for an unforgettable journey.

The groundbreaking collaboration features a diverse group of participants including Military Special Forces veterans, specially-abled adventure enthusiasts, and civilian adventure enthusiasts from Royal Enfield and C.L.A.W.

Activties and Expirences

The bold motorcycle expedition will be filled with multi-adventure activities such as rock climbing, trekking, and white water rafting, alongside basic survival tricks, self-defence, emergency first aid, rescue and navigation techniques. The whole idea of the Unlimit programme is to unlock the true potential of participants, allowing them to push their boundaries on the thrilling journey.

Here’s What Top Official Says

Commenting about the collaboration, RE’s Chief Brand Officer, Mohit Dhar Jayal said, “At Royal Enfield, we have a strong belief in building resilience – not just in terms of resilient machines, but also resilient mindsets. Adventure is one of the most powerful ways to build mental resilience, and no one understands that better than C.L.A.W., a group of highly experienced ex-Special Forces operators that have continuously pushed the boundaries of human potential.

In addition, he said, “Just as the Royal Enfield Himalayan is purpose-built to adapt to whatever comes its way, the Unlimit program will empower individuals to adapt and overcome, unlocking their true potential in the process. This is a mission that will transform mind, body and spirit.”