The world of body positivity and plus-size fashion is empowering. Embracing diverse body shapes and sizes, this movement celebrates self-acceptance and confidence. Plus-size fashion offers stylish and inclusive options that allow everyone to express their unique style and beauty. Join us on this journey towards a more inclusive and uplifting fashion landscape, where everyone feels comfortable and fabulous.
Pooja Merani, COO, Wacoal, says, “In recent years, the fashion industry has made strides toward embracing body positivity and inclusivity. Increasingly, we see diverse body types, ethnicities, ages, and abilities represented in campaigns and runway shows, challenging conventional beauty norms and fostering a more inclusive concept of beauty.”
Merani feels her brand is passionate about redefining industry norms and embracing body positivity in every aspect of the brand. “Our commitment goes beyond offering a wide range of sizes; it’s about celebrating beauty that knows no size. Through a transformative journey, we lead the way for change by providing fashionable and well-fitting clothing for people of all body types. Our products cater to diverse shapes and sizes, with cup sizes going up to 44FF. Embracing body positivity, we’ve revolutionized our marketing approach, featuring models who represent the real beauty of our customers. We believe that everyone deserves to feel confident and empowered, regardless of their size or shape. Together, we’re shaping a more inclusive and accepting future in the fashion industry, where all individuals can feel seen, heard, and celebrated,” adds Merani.
Body positivity challenges societal beauty standards, promoting a healthy relationship with one’s body and fostering confidence in all shapes and sizes. Embrace the journey of self-discovery and empowerment, where everyone’s uniqueness is celebrated and cherished.
Kaveri Lalchand, Founder and Chief Designer, Kaveri, “As a brand and as an individual, I strongly believe the terms ‘plus-size’ and ‘body positivity’ do not belong in the same sentence.”
Plus-size fashion is a vibrant and inclusive industry catering to individuals of diverse body shapes. Embracing style and comfort, it offers a wide range of trendy and flattering clothing options. Empowering individuals to feel confident and fashionable, plus-size fashion celebrates diversity and challenges traditional beauty norms, fostering a more inclusive fashion landscape.
“I avoid the term ‘plus-size’ as it labels and boxes people into certain categories thereby defeating the goal of inclusivity, and also resurrects generations of social stigma. With regard to body positivity, it doesn’t only address the issue of size, as it is a social movement focused on the acceptance of all bodies, regardless of size, shape, height, skin tone, and gender, alongside physical characteristics such as scars and birthmarks, while challenging present-day beauty standards as presented by society and media. According to Statista, a German market and consumer data company, half of the total consumers in India wear sizes beyond US size 12 (size Large). When creating garments for the market in India, brands have to consider the fact that the female Indian body type is vastly different from the US or European body type, and also within India, it differs regionally,” adds Lalchand.
Most of the time, larger-size clothing is shapeless, ill-fitting and doesn’t celebrate curves as they should. Brands are careless about the fits and structures that need to vary from body to body. Designing for women isn’t dictated by a size or a measurement chart rather we need to allow the clothes to be completely inclusive catering to different shapes. This gives the path for designers to create not only a beautiful garment that would look good but also makes her feel good.
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