New Delhi: The utterly butterly Amul gets inspired by Delhi Belly. The photo of the latest Amul ad, says, 'Kha Kha Amul Roz, Amul Roz, Kha!' with sketches of the cast of Imran Khan's upcoming film 'Delhi Belly' and a caption calling them the 'The Big Bose of Butter'.
The bold, youth-centric film, 'Delhi Belly' is slated to be released on July 1. Imran Khan plays the lead role in 'in the film and the song 'Bhag DK Bose' has already struck a chord and is topping the popularity charts.
Their last ad was a touching tribute to slain journalist Jyotirmoy Dey an ad that said "Karo sahi, daro nahin" (do not be afraid to do the right thing).
The Amul ads have often been described as one of the best Indian Advertising concepts because of their humour, with puns being its forte, and their penchant of picking up on current events to bring home a point.
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