Kerala: Kerala witnessed its first showers of monsoon on May 26 and the state has been receiving heavy rainfall ever since.
The rains have brought joy not only to the people but also to the tourism industry, which is hoping to make optimum use of the season.
Rain walks, food festivals, de-stress sessions and ayurvedic rejuvenation are a few packages that the tourism industry is offering to tourists who would otherwise stay away during the two months of rain.
"We have created a promotional package for this season. We have released a set of advertisements basically targeting honeymoon couples as well as executives to come and de-stress," Director Kerala Tourism, B Suman said.
The number of tourists coming to Kerala at this time of the year is usually low but the trend is changing with the industry having introduced innovative packages.
The tourists have already started coming in to make the most of the rains.
"It's very nice to stay here now because monsoon is very good for ayurveda," a German tourist, Diana said.
And it's not just the industry and the their tourists, but also doctors who support this claim.
"It is better to have the body cleaning and rejuvenation done at the time of the rains," Head doctor, Manaltheeram Ayurveda Beach Village, Dr Hareendran Nair assured.
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