A study by researchers at North Carolina State University and Ohio University have concluded that college students who have an "alcohol identity" on social media were more likely to have alcohol problems than those actually taking a drink.
Lynsey Romo, co-lead author of the research, said that social networking sites play a role in how students "coordinate, advertize and facilitate their drinking experiences." Those who posted about alcohol use online -- thus considering alcohol as part of their identity -- were at a higher risk of future problems.
The study looked at 364 undergraduate students, all over 18, at a Midwestern university.
They all reported to have consumed at least one alcoholic beverage in the last month, and also had an active Twitter, Facebook or Instagram account.
Researchers hope that their study will help policymakers develop interventions to target at-risk populations, particularly students with a strong alcohol identity.
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