While the majority of star kids follow their parent’s footsteps into the entertainment business and try to carry forward their family legacy, Navya Naveli Nanda comes across as a different breed. Born to Amitabh Bachchan and Jaya Bachchan’s daughter Shweta Bachchan, Navya could have easily secured a foothold in the film industry but her interests lay elsewhere. She has instead decided to further her father Nikhil Nanda’s company Escorts Kubota Limited to greater heights.
The company is active in agricultural machinery, automotive and engineering sectors. According to the Economic Times, the company’s turnover in 2021 was Rs 7,014 crore.
In a CNBC-TV18 show, Navya Naveli Nanda extensively discussed her career and future business plans. When questioned about her decision not to pursue a career in films like her maternal grandparents, Amitabh Bachchan and Jaya Bachchan, Navya responded, “Both sides of my family have a rich heritage. On my father’s side, we have a four-generation history in business. While this might be surprising for some, it doesn’t pose a challenge for me; I find it to be a familiar and straightforward path.”
Elaborating further, she said that she grew up with her paternal grandfather and father in Delhi and since her formative years, had been hearing about stock markets and tractors. Having spent minimal time in Mumbai, she did not visit film sets and thus did not develop an interest in films. She has said that the women in her family were businesswomen, so she got inspiration from them to become a businesswoman.
Navya shared additional insights into her learnings from her father’s business, emphasising that she engaged with farmers and dealers who visited the company, gaining valuable knowledge from these interactions. She elaborated on her extensive travels across the country, noting that these experiences proved instrumental in understanding key aspects of marketing. 26-year-old Navya said, “Shifting communication or talking to digital in anything is a very important issue. Even if it is a small thing like buying a tractor. Because now people do not want to go to showrooms and dealerships to see tractors, they want to buy things as per their convenience sitting at home.”
Navya narrated what lessons she learned while travelling across the country. She said, “Farmers no longer want to spend hours in the fields. They want products that make their lives easier and that’s what we are for. ”
Navya went on to share her experiences of visiting Punjab, where she interacted with farmers and dealers. She expressed surprise at discovering that the individuals she met were highly active on social media, with one of them boasting thousands of followers on YouTube. She found it impressive and admitted that it was something she hadn’t anticipated. Navya highlighted the existence of “tractor influencers” – social media pages dedicated to influencing and sharing information about tractors. This revelation opened up a world that she wasn’t aware of, emphasizing the unique and unexpected aspects of digital influence in the agricultural sector.
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