Almost 10 months after launching its in-app, peer-to-peer chat service Ping, e-commerce major Flipkart has decided to replace it with 'user to seller' chat. I will be tested with a few sellers in April 2016.
Ping allowed users to browse for products and share them with friends inside Flipkart's app. It was launched by former chief product officer Punit Soni, who had quit Flipkart in April.
The chat feature was seen as part of the company's effort to add social elements to its platform to get users to spend more time on the app.It will allow real-time feedback from users and communicate directly to the company.
The Bengaluru-based firm has also decided to shut its image search feature that allowed users to browse for similar
products based on images they upload on the site.
Flipkart has been under immense pressure to ward off competition against the likes of global rival Amazon, which
has recently committed fresh investments of USD 3 billion.
Interestingly, its rival Snapdeal had launched a similar chat-based model to allow sellers to connect with buyers
through 'Shopo'.
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