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An X user has made a shocking revelation about the use of detergent in milk across certain markets in India. In a now-viral post, the person named Ram disclosed that some milk vendors use detergent to enhance the appearance of milk and make it look whiter and frothier. An entrepreneur, Ram was previously involved in liquid detergent manufacturing. He discovered this shocking food adulteration practice after being told about it by one of his sales executives back in 2005. The sales executive revealed that many customers were purchasing liquid detergents specifically to add to milk. In fact, one of their competitors was offering a similar product with a milder fragrance.
Recounting the incident, the person wrote, “On food safety in India, here is a story that shocked me. Many years ago, I launched a new liquid detergent while working at a large company. One of the sales guys came up to me and said, he’d have sold a lot more if the fragrance wasn’t so strong. I asked if he had got any consumer feedback on the fragrance. That was not the reason. He said a lot of people bought liquid detergents to add in milk.”
“The optical brightener made the look whiter and the detergent added extra froth to the milk. The competitor had a product with a mild fragrance and was preferred by these people. I told the guy we aren’t changing the product. I stopped consuming lassi, yoghurt from those markets after that,” the entrepreneur added.
On food safety in India, here is a story that shocked me. Many years ago, I launched a new liquid detergent while working at a large company. One of the sales guys came up to me and said, he’d have sold lot more if the fragrance wasn’t so strong. I asked if he had got any…— Ram (@ramprasad_c) June 19, 2024
Reacting to the post, a user wrote, “So lucky that I am able to get pure milk.”
So lucky that i am able to get pure milk from the nearest dairy ????— Bluntdeep (@bluntdeep) June 20, 2024
Another shared, “Why does the government, especially the health departments in India pretend to be unaware of such situations of ‘Food fraud’.”
Why does the government, especially the health departments in #India pretend to be unaware of such situations of 'Food fraud' and don't do enough to stop the practice of adulterating food or contamination of food materials? Weirdly, sometimes crime and politics go hand in hand!— Ashwanii S Kumar (@AshwaniiSKumar) June 20, 2024
“Please educate us which are those markets?” a person asked.
Pls educate us which are those markets ! Atleast we can be careful— Riya (@UpFrontPOV) June 19, 2024
Another wrote, “The detergent also helps neutralize the acid produced by bacteria in un-chilled and unpasteurised milk.”
Not just that, the detergent also helps neutralize the acid produced by bacteria in un-chilled and unpasteurized milk, thereby reducing the chances of spoilage/curdling. India lacks cold chains for safe transportation of milk. Some also add formaldehyde.— SaikatS (@in_saikat) June 19, 2024
An individual shared, “Same with the street food made of toxic waste of chicken and illegal chemically concentrated food flavours for brightness and smell.”
Same wth the street food stalls selling biryani, showarma made of toxic waste of chicken and illegal chemically concentrated food flavours for brightness and smell .. never ever seen any food inspector raid these illegal stalls,thy even use LPG illegally.— INDIAN انڈین???????? (@MeMumbaikar42) June 20, 2024
One more suggested, “We should have a minimum of 5 years imprisonment for food adulteration.”
We should have a minimum of 5 years imprisonment for food adulteration.— KAVIRAJ PATIL (@patil_kaviraj) June 20, 2024
The X post has garnered over 6 lakh views so far.
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