Honda India will launch the Mobilio MPV by July this year. The Mobilio is Honda's entry into the MPV segment and will rival the Maruti Ertiga and Chevrolet Enjoy. Jnaneshwar Sen, senior vice-president, marketing and sales HCIL, provided us with answers to a few pressing questions about the Mobilio.
HCIL has been studying the Indian MPV market for quite some time. Based on its research on the needs of the Indian customer, all know-how related to MPVs has been spent in developing the Mobilio. Honda aims to evolve and redefine the MPV market in India, not just take on the Maruti Ertiga.
The company claims that with the introduction of the Amaze and the new City, its market share has increased from 10 percent to the current 30. During the previous fiscal year, the company registered a growth of 83 per cent and this time, their MPV entry is expected to be another game changer. HCIL has been working to heavily localise the manufacturing process for the Mobilio. Right now the Amaze, the Brio and the City procure nearly 90 per cent of their parts locally and the Mobilio is expected to follow suit.
The Mobilio is expected to appeal more to personal buyers than the tourist vehicle segment. It is nearly 4.5m long and has a ground clearance of 185mm. HCIL says that the Mobilio will be a premium product and will offer the traditional family opting for a sedan or an SUV another option. The Honda Mobilio will offer space, comfort and utility in just the right size.
To read more visit: www.overdrive.in
Comments
0 comment