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Open Instagram. The app icon is a camera inside a square that’s a gradient from yellow to purple. You can find this on your home screen, in the app drawer, or by searching. You can't view insights from the website.
Tap your account icon. You'll see this in the lower right corner of the screen and your profile page will load.
Tap Insights. It'll be under your profile biography next to "Promotions." If you don't see this, you may not have a Professional Account. To switch, log into your Instagram account and go to Settings > Switch to Professional Account.
Navigate through Content, Activity, and Audience. These three tabs along the top will show you insights for those categories. In Content, you'll see how your posts, Stories, and promotions are performing. In Activity, you'll see your weekly interactions, reach, and impressions. The Audience tab shows you the makeup of your audience including follower growth.
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