New Delhi: On Republic Day, 2014, Network18 has launched a new online news offering that goes to the heart of India.
News18.com is the country's first local news portal with its focus beyond the metros, on India's states and their cities.
Available on computers, mobiles and tablets - including mobile and tablet apps for iOS and Android - News18.com is the web face of the extensive news network of ETV, whose TV channels currently bring local news on television. News18.com currently covers the seven states of Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh, Rajasthan, Uttarakhand and Uttar Pradesh. This will eventually row to cover the length and breadth of the country over the next 18 months.
Working on the immediacy of video and live TV as the basis for sharp, relevant and updated news, the new portal offers a richly visual experience. Users can set one of the states as their home page to begin a deep journey through their state and its cities, watching live TV news and video clips, tracking alerts, reading the news, and keeping tabs on the weather, cricket scores, movie releases, technology and gadgets and, of course, national affairs.
News18.com appears to be a completely fresh approach to covering news online. With Internet penetration and smartphones users galloping in tier 2 & 3 towns, it shifts the focus of news gathering from the traditional arenas of Delhi for politics and Mumbai for commerce and entertainment to the spaces in which Indians actually live and work.
Available on the mobile and the tablet from the outset, News18.com aims to reach out to the huge and growing section of people who get their news and information on their phones rather than on their computers. With smart apps providing continuous news and video streams and timely alerts, News18.com brings local news within easy reach of people wherever they are.
Disclaimer: News18.com is owned by Network18, which also owns IBNLive.com.
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