New Delhi: Imported chocolates, classy home décor, gorgeous flower vases are popular items Indians like to indulge in--or wish indulging in--during Diwali but gizmos are what they want most.
The Internet has emerged as the preferred source of research (and even purchase) for Indians, and searches on Google clearly show the rush of ‘gadget’ searches on Google around Diwali.
Google Search Insight for searches on consumer electronics (between October--November 2008) clearly shows a peak close to Diwali.
Top searches around Diwali in 2008 were:
- 1. Sony
- 2. TV
- 3. iPod
- 4. LCD
- 5. Sony India
- 6. Samsung
- 7. LCD TV
- 8. Apple
- 9. Panasonic
- 10. iPod Apple
Diwali 2009
This Diwali too consumer gadgets and gizmos are favourite Internet search items. Top searches around Diwali on October 17 are:
- 1. Sony
- 2. iPod
- 3. LCD
- 4. Sony India
- 5. Samsung
- 6. LCD TV
- 7. India TV
- 8. Apple
- 9.Panasonic
- 10LG
The rising searches on Google highlight interesting trends as well. The rising searches are:
- 1. N900 Nokia +350%
- 2. Zune +100%
- 3. Sony Walkman +70%
- 4. Onida +50%
- 5. LG TV +50%
- 6. LG LCD TV +50%
- 7. LCD TV Prices +50%
- 8. LCD TV India +50%
- 9. Videocon +40%
- 10. Sony TV India +40%
Dream car search
Diwali is just the right to gift yourself a car, and Google the right place to decide what vehicle to buy.
Honda is the top most searched car and automobile brand on the Internet this Diwali, reveals Google Insights. The most searched car brands are:
- Honda 100%
- 2. Hyundai 80%
- 3. Ford 80%
- 4. Toyota 75%
- 5. Fiat 65%
- 6. BMW 40%
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