'If No One Honks At Signal': Flipkart Proves to Be a Marketing Genius With New iPhone14 Campaign

Ad hoardings are a common sight on streets. What truly sets them apart is how they catch the attention of the viewers. The messages, colour schemes, visuals – everything needs to be appealing enough to attract potential customers. And Flipkart has somehow always aced its marketing game. Now, once again, in a brilliant marketing move, the e-commerce website is pulling out all the stops to promote iPhone 14 for its upcoming ‘Big Billions Day Sale’. The brand is doing as much as it can to attract more shoppers to their sale.

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Taking their marketing game up a notch, Flipkart has put up a billboard on a flyover that declares, “If no one honks at this signal, iPhone 14 price will drop by Rs 3000 on Big Billion Days.” The platform has such billboards attached at multiple locations. Flipkart has also created a new page explaining how they came up with this marketing strategy.

Declaring the terms and conditions, Flipkart stated, “Offer valid till stocks last. Offer available for a limited time period only during the Big Billion Sale. Brands/sellers are sponsoring the offers on the products and Flipkart is nowhere involved in the same.”

Taking to its official ‘X’ handle, Flipkart stated how the Mumbai roads had no honking at all. In the caption, they wrote, “Ye video mute pe nahi hai. You’re welcome @MumbaiPolice. The #TheBigBillionDays price on http://iphoneonbigbilliondays.com #iPhone14OnFlipkart.

Here is the viral post:

In the comment section, many people can be seen curious about the final price reveal.

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This is not the first time that Flipkart has proved to be a marketing genius. Earlier, ‘X’ user Pranav Mailarpawar shared a apicture where multiple company advertisements were lined up one after the other. However, Flipkart took advantage of this situation and stole the show with a clever and quirky message. Their hoarding stood among those of Samsung, Asus, Puma, and Sony, but it had a message that caught everyone’s attention: “There are 7 ads around us. Har ad me jo dikhta hai, vo Flipkart pe milta hai (Whatever you see in every ad is available on Flipkart). This simple yet impactful message immediately caught the attention of viewers, precisely as the e-commerce company had intended. It was a clear example of ‘small role, big impact’, demonstrating that even with minimal visuals, the message conveyed had a significant influence.