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In the aftermath of US elections wherein Donald Trump was elected as the next US president, Apple CEO Tim Cook broadcast a memo to the Apple Employees working in United States.
The all-hands memo calls for its employees to move forward together as one big family and stresses upon the diversity of Apple’s team and how their collaborated work is bringing the people around the world together through their products.
There is no mention of Trump in the memo, as Cook tries to clear the uncertainties arising from the elections and encourages employees to keep moving forward while staying tightly knit as a team.
This seems to be a composed response by Cook to Trump’s win, who has threatened Apple time and again in the past year.
Trump’s regular threats were directed at bringing the jobs created by the Tech Giant back to the United States and had proposed increased taxes for any company that outsourced its jobs overseas.
Tim Cook sent the following memo to his employees:
Team,
I’ve heard from many of you today about the presidential election. In a political contest where the candidates were so different and each received a similar number of popular votes, it’s inevitable that the aftermath leaves many of you with strong feelings.
We have a very diverse team of employees, including supporters of each of the candidates. Regardless of which candidate each of us supported as individuals, the only way to move forward is to move forward together. I recall something Dr. Martin Luther King, Jr. said 50 years ago: “If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl, but whatever you do you have to keep moving forward.” This advice is timeless, and a reminder that we only do great work and improve the world by moving forward.
While there is discussion today about uncertainties ahead, you can be confident that Apple’s North Star hasn’t changed. Our products connect people everywhere, and they provide the tools for our customers to do great things to improve their lives and the world at large. Our company is open to all, and we celebrate the diversity of our team here in the United States and around the world — regardless of what they look like, where they come from, how they worship or who they love.
I’ve always looked at Apple as one big family and I encourage you to reach out to your co-workers if they are feeling anxious.
Let’s move forward — together!
Best,
Tim
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