Domestic digital payments platform FreeCharge has appointed Anand Sinha as Director of Partnerships and Strategic Initiatives, the company said on Monday.
Sinha will lead both the online and offline partnerships to help FreeCharge scale up its merchant operations, along with working on several key strategic initiatives for the firm.Also read: FreeCharge 100% Cashback Offers See 4 Times Traffic Jump
"With a start in consumer shift towards digital money and a relentless focus of our government on digital transactions, the payments landscape is at a very exciting stage," Sinha said in a statement.Also read: Freecharge Making Its Way Into The F&B Sector
Sinha has previously co-founded PressPlay - India's first Omni-channel entertainment platform and headed sales for Zomato nationally.
"We are delighted to have Anand on-board. We are certain that with his experience and business understanding, we will see huge growth and success for the organisation in the coming days," said Govind Rajan, CEO, FreeCharge.Also read: Netflix Strikes Deal With Shah Rukh Khan's Red Chillies Entertainment
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