Google Pay Gets New Setting That Allows Users to Manage How Data is Used for Personalisation

Google Pay is used by millions of people in India every day. Given that it is one of the most popular payments app across in the country and across the world, keeping user data private is a top priority for Google Pay, especially since it holds sensitive information like bank accounts. Google has now announced that starting next week, Google Pay will provide users with more controls to decide how their Google Pay activity is used to personalise features within the app.

With the new privacy controls, users will be asked to choose whether they would like to turn the control on or off as soon as they upgrade to the next version of the Google Pay app. Turning on “Personalisation within Google Pay” will provide users with a more tailored experience with Google Pay. For example, user will receive more relevant offers and rewards based on their activity within Google Pay, including their transaction history. Even with the Personalisation setting turned off, Google Pay will continue to work in the same exact manner, only without the personalisation. “Users who update Google Pay on Android and iOS can access these controls to modify their personalisation experience on Google Pay based on their preference,” Google said in a blog post.

Google said that with the new settings, users will also be able to manage how their individual transactions and activity within Google Pay are used for personalisation. This can be managed by visiting account.google.com. Here, users will be able to view and delete individual transactions and activity records that they don’t want used to personalise their Google Pay experience.

Google said that it hopes that people will appreciate the ability to easily see and control how their data is used. “As India embraces digital payments, we remain committed to bringing the industry along to ensure that we keep raising the bar to deploy state-of-the-art data security and privacy measures and put the users in-charge of how their data is used,” Google said.

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