While on the process of clicking on the browser, typing the URL and scrolling through pages one after another, you will not realise the fact of how tedious and time consuming can be a search on the Internet. However, the difference of ease will manifest itself as a luxury when you just have to tap on an app on your mobile device and results shows out, all in a single window! It is as hitting on the bulls eye at just a single shot, cutting out time, saving it for the real use. This is how mobile applications have replaced the old ways of browser search for direct and specific information on the Internet.
Google is great and no one can deny it. However, the question is how relevant are the most popular engines to search an information which is not uploaded on a website or has a limited exposure in the Internet sphere. Searching for local information, facility or a business has every possibility to be a "doom" if one relies completely on universal search giants such as Google.
What users need is specific data about localities that are dependable and has actual physical existence as percept. This is only possible when there is a service that provides information that is localised enough to match with the actual requirement of users.
Moving a step further, apps are now offering the option to connect and contact a business within a locale, providing even the avenue for "The Plan Thereafter" after spotting the info. Hence, using mobile apps it is possible to stay steps ahead of search engines and get things done on chat.
In fact, they are emerging as not just information apps, but as the connecting platform between customers towards businesses and services. Customers get solution of any query in single tap.
Facilitating online chat features, business-listing, real time chat solution, expert help apps enable real time communication with entities that are searched and found in a specific locality.
Hence, apps are now the panacea that sidelines the series of hardships one has to undergo while seeking any information. They are now best way to grab a product or service price, discounts, travel bookings, spa and salon appointments, tuition-classes, music classes and every other requirements of today's life.
(Bhartesh Chhibbar is the founder of HeyBiz)
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