Amar Upadhyay, Sudhaa Chandran's Doree Joins ‘Beti Bachao, Beti Padhao’ Campaign; Smriti Irani Reacts

Amar Upadhyay, Sudhaa Chandran’s latest show Doree has collaborated with the Ministry of Women and Child Development’s ‘Beti Bachao, Beti Padhao’ initiative, to address the issue of girl child abandonment. This has been done to bring societal change and address the gender bias against girl child.

As a part of this collaboration, Colors TV will promote the 24-hour emergency toll-free Childline India helpline number (1098) for those seeking assistance for any abandoned girl child across the nation. Doree, airing every Monday to Friday at 9:00 p.m., aims to generate popular conversation and thereby raise awareness on the issue of girl child abandonment.

Smriti Irani, Minister of Women and Child Development and Minority Affairs talked about the collaboration and said, “Just as a nation’s progress is defined by how it treats its women and children, similarly entertainment’s impact is defined by how it can change mindsets. Under the guidance of our honourable PM Shri Narendra Modi, the Ministry of Women and Child Development has made great strides through the ‘Beti Bachao, Beti Padhao’ initiative in changing the way girl child is perceived.”

“I’m glad that Colors has joined in this initiative to create a show, Doree on the important but often overlooked issue of girl child abandonment. The channel will be raising awareness of our Childline India 1098 helpline amongst viewers and provide the much-needed popular support to this initiative,” the actress-turned-politician added.

Kevin Vaz, CEO – Broadcast Entertainment, Viacom18, also said, “We are honoured to be partnering with the Ministry of Women and Child Development to raise awareness about the prevalent issue of girl child abandonment through our new show, Doree and the ‘Beti Bachao, Beti Padhao’ initiative. As the country’s most-watched primetime entertainment destination, joining forces with the ministry to promote the Childline helpline number through our show is poised to catalyse meaningful behavioural change in society. We are hopeful that Doree will touch the lives of millions of viewers and bring focus on the social evil of girl child abandonment.”

Doree is a social drama which revolves around a six-year-old Doree fighting against a patriarchal society for her rights. The show stars Amar Upadhyay as Ganga Prasad, Sudhaa Chandran as Kailashi Devi Thakur, and child actor Mahi Bhanushali as Doree.