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In a bold and sassy move this Valentine’s Day, Jio has rolled out a Valentine’s Day message for Airtel. Continuing the tradition of Valentine’s Day banter with competition, Reliance Jio playfully asked the Airtel users to move on from their current network and make them ‘Ex’, choosing Jio AirFiber over Xstream. In a post on the microblogging site X, Jio has also asked Airtel users to not ignore “RED” flags in their relationships. Along with the message, the telecom giant added a personal touch to the challenge and provided the customer service number, saying Airtel users could call and get in touch.
Undoubtedly, Jio’s Valentine’s Day tweet has added an intriguing twist, like always in the past, blending romance with rivalry in the spirit of competition and choice. Reliance Jio’s post read, “Dear Airtel India users, This Valentine’s, don’t ignore the ‘RED’ flags in your relationship. It’s time to move on from your ‘Ex’-stream. Here’s my number: 60008-60008. Call me maybe.”
Dear @airtelindia users,This Valentine's, don't ignore the 'RED' flags ???? in your relationship. It's time to move on from your 'Ex'-stream.Here's my number ????60008-60008. Call me maybe. ????#HappyValentinesDay #WithLoveFromJio ????
— Reliance Jio (@reliancejio) February 13, 2024
The ‘RED’ flag in the tweet hints at the red colour of Airtel, giving a genuine challenge to its rival. The post was shared just a few hours ago, and now it has amassed more than 580,000 views and sparked a flurry of reactions across social media platforms.
An X user commented, “I’m already feeling the love!”
I’m already feeling the love!— Garv (@garrvitizm) February 13, 2024
“Just experienced the power of responsiveness! Reached out to both Airtel and Jio for fiber connection. While Airtel remained silent, Jio swiftly responded and hooked me up with high-speed fiber! Kudos to Jio for their prompt service,” expressed an individual.
“Just experienced the power of responsiveness! Reached out to both Airtel and Jio for fiber connection. While Airtel remained silent, Jio swiftly responded and hooked me up with high-speed fiber! Kudos to Jio for their prompt service! #JioFiber #CustomerService“— Er.Sambidhan Mishra (@MishraSambidhan) February 14, 2024
An individual added, “Last year hi Reliance Jio ko dustbin me fenk kar, @airtelindia ke saath relationship me aaya, ab sb fixed h warna 1MBPS ka speed milta tha.”
Last year hi @reliancejio ko dustbin me fenk kar, @airtelindia ke saath relationship me aaya, ab sb fixed h warna 1MBPS ka speed milta tha— Prakalp Bhardwaj (@PrakalpBhardwaj) February 14, 2024
“I have been putting in a request for a new Jio SIM delivery
since last 3 days in order to port a number and there has been no answer or SIM delivery by Reliance Jio after booking appointments to deliver every time! Thats a BIG red flag,” an account remarked.
I have been putting a request for a new Jio SIM delivery since last 3 days in order to port a number and there has been no answer or SIM delivery by @reliancejio after booking appointments to deliver every time!Thats a BIG @airtelindia @airtelnews @Airtel_Presence…
— Rushik Rawal (@RushikRawal) February 14, 2024
Meanwhile, memes featuring popular movie dialogues, puns, and playful jabs at the associated with the Reliance Jio’s post were shared with gusto.
Just saying!#WithLoveFromAirtel pic.twitter.com/5Ojj5xi1ro— airtel India (@airtelindia) February 13, 2024
pic.twitter.com/RbTTcdYVmE— Ashisha Singh Rajput (@ashisha_rajput) February 14, 2024
Jio to Airtel: pic.twitter.com/ShEVDdTrJf— Haricharan Pudipeddi (@pudiharicharan) February 14, 2024
Admin’s son pic.twitter.com/uh6YnaJYcw— Byomkesh (@byomkesbakshy) February 14, 2024
Notably, this is not the first time that Reliance Jio has taken a jibe at Airtel on Valentine’s Day. In 2019, Jio took to X and targeted Airtel and Vodafone via a poem. Reliance Jio posted, “Roses are red, Violets are blue; once a neighbor in SIM slot 2, where are you?”
Roses are red,Violets are blue,Once a neighbour in SIM slot 2,Where are you? ????Happy Valentine's Day. #WithLoveFromJio
— Reliance Jio (@reliancejio) February 14, 2019
This creative approach by Jio on Valentine’s Day not only exploits the spirit of the day of love but also nudges a competitive edge over different networks, suggesting that you never ignore the red flags in love as well as network choices.
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