Instagram is currently the most used social network worldwide. However, just setting up a profile isn’t sufficient. To connect with the audience on the platform effectively, adopting crucial strategies is essential. This includes enhancing visibility, attracting new followers and adopting audience interaction. Over the years, Adam Mosseri, CEO of Instagram, has shared important strategies and ways to stand out among the crowd on the photo-sharing application. By implementing Adam Mosseri’s tactics, creators and brands can encourage a more impactful presence in the Instagram community.
The entrepreneur highlighted the importance of observing followers’ engagement not just during the initial days but at least for two weeks. According to Mosseri, a few content has the potential to remain effective for longer than a week.
He said, “Make sure you keep track of how it’s doing that only over the first two days but over the first week or two. Most things you post are going to get most of their reach in, let’s call it two days, but some things are more evergreen in nature. What’s funny today might be funny in a week or two weeks. And a lot of what people consume on Instagram is from accounts they don’t follow, we call those recommendations. And most recommendations are actually more than two days old.”
Additionally, the CEO suggests that a good way to measure content success is by analysing the number of shares. This metric indicates how many viewers have shared the content, potentially leading to higher engagement and greater value within the community.
He explained, “If you’re trying to evaluate how your videos or anything is doing on Instagram is definitely the sends. I would look at sends per reach, so if the people who saw it how many of them sent it to a friend because that tends to be the content that does the best because it tends to drive the most value for the overall Community.”
Adam Mosseri also answered why carousels perform better than reels, despite reels being more popular and watched across the world. He mentioned that carousels can appear multiple times in a user’s feed. He highlighted that when a user views the first image in a carousel but doesn’t swipe to see the following images, Instagram might display the carousel again, starting from where the user left off. This strategy aims to give the content another chance to catch the user’s interest and increase their engagement with the post.
Mosseri emphasises that the engagement rate of your content is more important than merely counting followers. While a higher follower count can increase your overall reach, indicating that more people see your posts, it’s the level of interaction your posts receive that truly matters. He advises that if your follower count decreases but your engagement increases, it’s actually a positive outcome, as it means more people are interacting with your content. Conversely, if your follower count rises but your engagement drops, that’s a cause for concern. The CEO urges creators to focus on monitoring and improving engagement rates for longer success.
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