Zomato Urges Customers Not To Order During Peak Afternoon. Are You Happy?

In the wake of extreme heatwave in most parts of North India, Zomato has made a special request to all its customers. In a post shared on the X (Formerly Twitter), the food delivery giant urged people to make only necessary orders during the “peak afternoon” hours. “Pls avoid ordering during peak afternoon unless absolutely necessary,” Zomato wrote on the microblogging platform on Sunday. The post received mixed views. While some praised the food delivery giant, others criticised the initiative.

A user wrote, “Bro, you are in food services and people order food when it is absolutely necessary. If you actually care about your employees, you would be posting, Our services are unavailable during peak afternoon hours.”

“Is it even real? Though I appreciate the concern, lunchtime orders cannot be postponed to dinner time. If so, Zomato needs to identify “absolutely necessary” orders and not-so-necessary orders,” said another one.

A customer pointed out, “If people don’t order it’s the delivery riders that lose the most. Instead why not add a mandatory “heat related tip/ hardship charge” to every order and give 100% of that to your delivery boys to allow them to make some extra money.”

“Did the same today. Ordered directly from the Restaurant. Thank you for being so considerate about the delivery boys,” a user praised Zomato, while another remarked, “Zomato is more worried about the delivery partners rather than their shares.”

The tweet has garnered over 7 lakh views. Despite the criticism, Zomato’s request displays their consideration for the well-being of delivery workers.

Several parts of the country, especially north and central India, have been reeling under a severe heatwave for the past few days. On May 29, Mungeshpur in Delhi witnessed a record-breaking temperature of 52.9 degrees Celsius. The heatwave accompanied has caused discomfort and disruption to people’s daily lives.

Meanwhile, IMD has predicted a slight dip in temperature due to rains in Delhi, Rajasthan, parts of Madhya Pradesh, Haryana, Uttar Pradesh, Kerala, Tamil Nadu, Karnataka and Andhra Pradesh.