New Delhi: Expecting India to emerge as the second largest market for them by 2008, Finland's Nokia has chalked out very aggressive business plans and said they would be difficult to beat in India.
With customer service and distribution network well in place, "we shall be very difficult to beat in this market," Olli-Pekka Kallasvuo, President and CEO of Nokia said adding, "we are far ahead of competitors having in market for long time. Nokia is a strong brand and well respected in India."
The company is focusing on all segments like pricing, quality and country specific campaign in order to maintain its leadership in the Indian telecom sector. "India is a big market especially for the telecom sector. We shall continue to be very active. The approach we have taken is to become local there. Global scale but business is local," Olli-Pekka said in an interview.
Nokia, which recently set up manufacturing plant in Tamil Nadu, has been producing India specific tailor-made phones to cater to all sections of society.
"Made in India, Made for India is what we believe in," Olli-Pekka said adding majority of the phones would be for the domestic market but exports are also taking place from Chennai's manufacturing facility.
He said the Indian market is extremely competitive like other markets and Nokia will have to have great portfolio as well quality. It is very important that even in low-end market not only price but phone's features and quality are maintained, he said.
Nokia achieved an important milestone as it produced 10 million mobile phones from its facility in Chennai in the August within eight months of its operations, Nokia CEO said.
Having invested $150 million investment in the manufacturing facility, Olli-Pekka said, "if and when we plan to expand we shall invest further." Despite maintaining its leadership both in cellular phones and network, Olli-Pekka said, there was no space to be complacent. "We need to continue do well and one needs to perform in all relevant business areas," he added.
The company has also planned to carry out India specific advertising both in media and broadcasting.
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