As we step into 2024, the world of jewelry is set to witness a captivating blend of bold statements and practical elegance. Renowned figures in the industry provide insights into the trends that are poised to dominate the year.
Embracing the Bold
Akanksha Arora, CEO, Tribe Amrapali anticipates a year defined by chunky, stand-out jewelry pieces. The trend leans towards larger, more dramatic accessories, with bold cuffs, oversized necklaces, and chunky rings taking center stage. These pieces, according to Arora, will become the focal point of outfits, enabling wearers to make a striking statement about their unique personalities. With the hustle of the wedding season and music festivals, chunky jewelry is expected to be a rage, effortlessly transforming simple looks into stunning fashion statements.
Diversity in design is another facet of the 2024 jewelry landscape. Arora notes a surge in the popularity of mixed metals and textures, with a fusion of gold, silver, and unconventional elements creating visually dynamic pieces. This trend caters to the modern consumer’s desire for uniqueness and eclecticism, reflecting a shift towards more personalized and expressive choices.
While classic diamonds maintain their allure, Arora predicts a growing appreciation for vibrant and colorful gemstones in 2024. From bold emeralds and sapphires to unconventional choices like tourmaline and tanzanite, incorporating a spectrum of colors is key to capturing the attention of the modern consumer. Tribe Amrapali’s new collection ‘Cosmos’ exemplifies this trend, offering versatility with colored gemstones and aligning with the increasing desire for value and functionality in jewelry purchases.
Timeless Elegance with a Practical Twist
Vivek Ramabhadran, Founder and CEO, Aulerth focuses on classic couture pieces celebrating Indian design elements with a global flair. A notable trend for 2024 revolves around multi-functional jewelry that can be deconstructed into daintier or statement pieces, providing practicality for various occasions. Aulerth’s ‘Odeta’ collection, designed by Ekaya Banaras, exemplifies this trend with earrings, drops, and pendants that can be worn and styled in multiple ways.
Traditional trends, including Polki and Kundan jewelry, remain eternally stylish, particularly for bridal functions. Additionally, the allure of pastel-toned jewelry infused with Indian aesthetics and Kundan craftsmanship continues to gain popularity.
A significant shift in jewelry consumption trends has emerged in 2024, with Aulerth leading the way. The Aulerth Loop, introduced the previous year, offers a practical and mindful approach to experiencing couture jewelry. This innovative feature allows clients to rent their favorite pieces for a defined period, providing flexibility without the need for permanent ownership. The Aulerth Loop represents a transformative re-imagination of the creation and consumption of jewelry, not only in India but on a global podium.
In essence, the jewelry trends of 2024 promise a harmonious blend of bold expressions, diverse designs, and practical elegance, shaping an exciting and dynamic landscape for adornments in the coming year.
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