Director Zack Snyder recently discussed the impact of Netflix’s film distribution on audience reach compared to traditional theatres. During an appearance on The Joe Rogan Experience podcast, Snyder raised eyebrows after he claimed that more people watched his movie, Rebel Moon, than Greta Gerwig’s box office success, Barbie, in theatres. Having spent much of his career with Warner Bros, the studio behind Margot Robbie starrer, Snyder collaborated with the streaming giant for films like Army of the Dead and Rebel Moon. The filmmaker expressed his amazement at Netflix’s distribution model and highlighted that it has allowed his films to reach a larger audience. Although Barbie has collected over $1.4 billion, Snyder argued that his movie would surpass Barbie in terms of audience reach.
The filmmaker explained, “You know Rebel moon right? It’s crazy because right now it’s like almost 90 million views. 80 or 90 million accounts turned it on, give or take. They assume two viewers per screening, that’s the kind of math, so you think if that movie was in the theatre as a distribution model, that’s 160 million accounts or people supposedly watching based on that math. So 160 million people at $10 a ticket would be 1.6 billion. You look at the view numbers. So more people probably saw Rebel Moon than saw Barbie in the theatre, that’s how crazy Netflix is. That’s how the distribution model that they’ve set up.”
“The other day, we were talking about Rebel Moon 2 and they were like, ‘We’ll talk about Rebel Moon one,’ I’m like, ‘No, go watch it, I know you have it at your house.’ It’s not like a theatre situation. You would like to turn it on your phone right now and watch it like right here if you wanted to. That’s how crazy it is. So this model that this machine they built is really something else. It’s really crazy. You release that in the theatre five people go, put it on TV and like 100 million people see it. That’s crazy,” Zack Snyder explained.
Snyder feels that Rebel Moon likely attracted more viewers than Barbie, but he can’t deny the fact that audiences and critics showered more love on Greta Gerwig’s film. Interestingly, Margot Robbie and Ryan Gosling’s movies have even earned eight Oscar nominations. In contrast, the Rebel Moon movie faced mixed opinions from the critics and didn’t secure any nominations in awards categories.
Currently, Rebel Moon Part One: A Child of Fire is streaming on Netflix, on the other hand, the second part; The Scargiver is scheduled to release in April 2024. The movie features Sofia Boutella, Djimon Hounsou, Ed Skrein, Michiel Huisman, Doona Bae, Ray Fisher, Charlie Hunnam, and Anthony Hopkins.
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