Who is raking in the money and what are buyers spending on?
The online festive sale season is on and Indians are spending their rupees. But who is raking in the money and what are buyers spending on? Coupons and deals website CouponDunia has conducted a study over five days to measure the impact of the pre-festive season offers.
According to the study Flipkart and Amazon are the top two online shopping destinations and smartphones are the most preferred mode of shopping across gender and age groups.
This infographic shows what and how Indians have been shopping online this festive season.
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