Tune in to fashion week for upcoming trends.
Fashion week happens twice a year in New York, Milan, Paris, and London. Since these cities are the fashion capitals of the world, they're the main hubs for runway shows during fashion week. Fashion week previews styles for the upcoming season every February and September—for instance, in September, the runways showcase fashions for the next spring/summer. If you want to stay ahead of trends, fashion week is one of the best sources out there! Don’t worry, the dates are staggered so each city gets its own week and upcoming dates are posted online far in advance. Some shows are open to the public and others can be live-streamed. Fashion magazines and bloggers will cover the shows extensively, as well, so you'll have plenty of ways to tap in. Up-and-coming new designers often make their debuts during fashion week.
Pay attention to current runway collections.
Check out what’s happening in haute couture and ready-to-wear. Haute couture features one-of-a-kind designer items that you can’t buy in stores. Ready-to-wear features more wearable items from designers that are mass-produced and available in stores. Both are important when it comes to trend spotting! Designers often loan haute couture items to celebrities to wear on the red carpet, where so many trends begin. Haute couture is an art form; designers often use these shows to make social, political, and environmental statements. Some designers combine haute couture and ready-to-wear in a single show; others do separate shows for each collection. Big designer names include Saint Laurent, Gucci, Valentino, Dior, Tom Ford, Chanel, Alexander McQueen, Hermès, Givenchy, Armani, Marc Jacobs, Balenciaga, Versace, and Louis Vuitton.
Subscribe to the best fashion magazines.
Most of the top fashion magazines also offer free content online. Magazines and websites are great for keeping up with trends since new content is published monthly. Designers always publish ads featuring their newest designs and products, and you also get special content, like interviews with top designers and big spreads of the newest runway collections. A few of the most respected publications include: Vogue InStyle Harper’s BAZAAR ELLE Who What Wear (online only)
Follow your favorite designers online.
Get behind-the-scenes and sneak-peek content on their social profiles. Many fashion designers have personal Instagram and Twitter accounts where you can pick up great information, exclusive content, and announcements before anyone else. You also get cool stuff like behind-the-scenes images, sneak-peeks of collections, inspirational posts, selfies with friends, and glimpses into their private homes.
Use hashtags to explore trends on social media.
Specific hash tags are a quick path to the content you want to see! If you want to navigate fashion on social media without wasting any time, hashtags are the way to go. There are specific hashtags for fashion trends, events, designers, bloggers, photography, types of clothing and accessories, and much more. Here are a few options to get you started: General: #fashion, #fashionista, #fashionstyle, #fashiongram, #fashionaddict, #fashionpost, #fashionlover, #fashiondaily, #styletrends Blogs, publications, and influencers: #fashionblogger, #fashionblog, #fashiondiaries, #fashionmagazine, #styleblogger, #fashioninfluencer Events: #fashionweek, #fashionshow, #fashionweekstyle, #fashionweekend, #fashionshows, #runwayfashion Designers and professionals: #fashiondesigner, #fashionstylist, #fashionphotographer, #fashionbrand, #fashioneditor
Keep up with celebrity trends.
Popular celebrities have a lot of influence over fashion trends. Many stylish celebrities, like Kim Kardashian, Taylor Swift, and Beyonce, have become powerful fashion influencers through their social media profiles and online platforms. Since there are tons of celebrities out there, start by following actors and musicians you already admire, especially if you’ve seen them rocking killer styles in the past. A few celebrities that are big in fashion right now: the Hadid sisters, the Jenner sisters, Hailey Baldwin, Rihanna, and Victoria Beckham. The Zoe Report is a great online source run by famous stylist and blogger Rachel Zoe. Fashion websites and magazines cover celebrity trends, too. If you aren’t sure where to start, check out the celebrity style sections on sites like The Trend Spotter and Who What Wear.
Pay attention to styles at important events.
Annual events like Coachella and award ceremonies are key resources. Events that are connected to movies and music are usually the best options for spotting fashion trends. You can check out live footage, news coverage, and photo spreads from these events to stay ahead of new trends and coveted red carpet looks. A few essential events to follow every year: The Grammy’s The Met Gala Coachella Music Festival The Billboard Music Awards The Oscars
Read fashion blogs.
Fashion bloggers cover all the newest trends and best designers. Designers often ask influential bloggers to promote and wear their newest pieces. They also get invited to exclusive fashion events and write extensively about them, which is awesome. Plus, bloggers include personal thoughts and opinions in their posts, which really sets their content apart from corporate fashion publications. Start by searching phrases like “best fashion bloggers,” “blogs about fashion designers,” and “fashion trend blogs” and get to reading! YouTube vloggers create frequent content that you can check out.
Scope out trends in the streets.
Street-style trends are looks worn by stylish folks in the real world. Street-style fashion can be extremely influential and has inspired many designers and trends over the years. The next time you’re out and about, especially in a big city or metropolitan area, pay attention to what people are wearing as they walk past you. If you see any interesting looks or common themes, make a mental note to look into the trend online.
Go window shopping regularly.
Retail stores usually get new styles at the start of each season. One easy way to stay informed about fashion trends is by paying attention to what merchandise stores are selling. Head to your local mall or drop into your favorite department stores at least once a season to see what styles are trending on the racks. Don’t forget to check the mannequins! They usually sport collection highlights. Branch out and explore new stores, too. You may think a certain brand just isn't your style, but you still might learn something valuable about new trends. You can “window shop” online, too.
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