Makers of 'Happy New Year' reach out to fans on Twitter through autographed posters, messages and celebrity interaction

New Delhi: Don't be alarmed if you see that your favourite celebrities have changed their names on Twitter. Shah Rukh Khan has become Charlie, Abhishek Bachchan is Nandu, Deepika Padukone is Mohini, Sonu Sood is Jag, Boman Irani is Tammy and Vivaan Shah is Rohan.

As a part of the trailer launch for Farah Khan's 'Happy New Year', Red Chillies Entertainment is using Twitter in unique ways to keep fans engaged with the production phase until the official trailer release.

Autographed posters with personalised messages, interactions with fans and behind-the-scenes photos of the shoot have also been tweeted out.

The trailer is set to hit the internet in a few hours.

They had released a motion poster of the film earlier today.